What’s hot in Mascara land? The Top 8 Trending Mascaras of 2017!
A good mascara is always a hot comodity. Mascara is one of the five things I’d grab if I were to be stranded on an island and could only take five things. It makes or breaks a look, very much like shoes do for an outfit. But the type of mascara one chooses can be a daunting, ongoing game of trial and error.
And the power questions are?
Below are just a few questions I’m sure all mascara wearers have asked at one time or another on this luscious lash journey.
- What’s the deal with the brush?
- How long does it last?
- Does the formula even matter?
- And if so, which works best for my lash type?
Well, the verdict’s in!
Since we are in this together, I did a little research of my own and came up with this list, including of some of my favs and top sellers on the market at the moment!
I love this mascara and could not have put it better than this: “Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind.”
This was my favorite mascara of 2016 by far! Although I wouldn’t go as far as to say it’s ‘better than sex’, I will vouch for its super black formula, instant drama and ability to look amazing with up to 4 coats! The hourglass shaped brush has been duplicated in varying brands thus far, proving it’s a trend meant to last!
If you want length and volume and love to LOAD ON THE LAYERS, then this mascara is for you! I put on countless coats and it never looked clumpy. I also prefer conditioning formulas as it aids in not making my lashes dry up and fall out and this appeased that as well.
Tarte is one of my favorite brands and this mascara is one of my favorites because it’s not toxic! Its 4-in-1 formula curl’s, volumizes, lengthens and conditions. It won Allure’s Readers Choice awards 2016, is vegan and gluten free!
Same as the regular formula but waterproof. Love Love LOVE!
RIP Kevyn! I will ALWAYS vouch for this mascara. Its tube technology means it comes off with warm water and yet it’s smudge proof! So no more black eye look post washing your face with that so-called makeup removing face wash. The unique short bristled brush separates and applies the formula flawlessly, not missing a lash. Applied on the top and the bottom lashes, it can be layered and it has a conditioning ingredient to promote lash health.
I pull this baby out when I’m feeling like ‘little miss fancy pants.” It gives the definition of the typical lengthening elastomer brush, but the super size gives the results of a volumizing bristled brush. The formula is amazing, of course, as a it’s unique latex gel polymer. It’s the best of both worlds, and for the cost of this luxury-it better be!
If you haven’t seen them already, here are two links to a previous mascara review, a gluten free mascara number as well as another tip. Mascara begins its aging process once the oxygen hits the formula for the first time. Hence, once it’s opened. It is good for up to 6 weeks before needing to be replaced.
Let me know what your favorites are in the comments below!